How do you tell your viewers and the world that what makes you different is global? No problem. It is in the names. The names are not ABC [American Broadcasting Company] News or NBC [National Broadcasting Company] News. The names are WorldView and World News.

Global is in the images that open the broadcasts: the globe in blue, in one case, and in orange in the other. The images are not simply images. They are dynamic. They are in motion, spinning as we know the earth spins. The motion is constant as is the motion in the world being reported.

It is not only the opening animation that invokes a global perspective. The backdrop of the set evokes the same sensibility.

These are the first three shots of the February 9, 1999 broadcast, after the opening animation and previews. The first, on the left, pictures the set as cameras, desk and anchors, the globe and a map of the world. The second shows the anchors against the map of the world. And the third pictures Judy Woodruff in front of a global world map. She is introducing the first story of the broadcast about the Senate trial of President Clinton. It is not obvious that this story requires a shot of the globe in the background. This is one of the ways you say to a global audience that this is a story of importance to you -- and not just to Americans.

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World view is a view from space. It is from space that the horizons encompass the entire globe. And space is an important story for WorldView. More than 90 times during 1998 and the first six months of 1999 WorldView broadcast a story about space or in which space was an important element. That was more than one story a week. The stories about Mir, for example, tell us something about the reach of human technology. They also provide the opportunity to show pictures like the one to the right -- a view of the world as one. It is the ultimate global perspective. Click on the image to see the variety of ways they picture the world from space.

Space is not the only one world story. There was a flurry of activity by balloonists in the winter of 1997-98 and 1998-99. It was a race to be the first to take a balloon completely around the globe.

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They are great pictures, which is important for television. They also give the announcers a chance to say:

"One of aviation's last frontiers remains unconquered but it is not for lack of trying. On Friday in Albuquerque, New Mexico two American balloonists Dick Rutan and Dave Melton became the third team to attempt to circle the globe without stopping."

The challenge -- circling the globe.

Click on the image to see the balloon rise into the evening sky and to hear another reporter announce the path around the globe that the balloonists hope to take. It is one world, and we can make the trip -- all the way around.

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The new year is another one world story. It is a day we can all celebrate -- even if our new year is on a different calendar. It joins the world in a single celebration. It provides dramatic pictures of fireworks.

And it becomes a vehicle for constructing the world as one. We are all doing it together. All included Australia, Russia, Hong Kong, Wall Street, Italy, Tokyo, Times Square, Paris and Rome.

It is not everywhere, but the images and the sounds become one more piece of the iconography of global.

The phyiscal settings adopted and the stories chosen both say to the world that these are global networks. These are networks that aspire to a global audience. They want to communicate as much with the Russians celebrating New Year across their country as with the Americans in Times Square.